Local Visibility Report: Contractors in Phoenix, AZ
25 real contractors in Phoenix, AZ · measured by MapScan · October 2026
The numbers
44
Median visibility score
25 businesses measured
52%
Score below 50
of the market
60
Best score in market
20
Lowest score in market
Most common gaps in this market
- 4%Review Volume & Responseshigh
- 4%Directory Listings & NAP Consistencyhigh
- 4%GBP Content & Posting Frequencymedium
See where your business sits against these Phoenix contractors
The median here is 44. The scan tells you yours in about a minute — free, no card.
Check my business freeWhat we measured
This report examines the digital footprint of 25 different contractors operating within Phoenix, AZ. We focused on how these businesses appear in local search results and how they manage their public Google presence. Each business was assigned a visibility score based on these data points.
Our method was straightforward: we evaluated 25 real-world companies to see how they currently connect with local customers. The goal was to establish a clear benchmark for what local visibility looks like for contractors in this specific geographic market.
How visible the average contractor really is
The visibility scores across these 25 businesses range from a low of 20 to a high of 60. The median score is 44, while the average sits slightly higher at 47.4. This spread suggests that while some contractors have established a strong digital presence, others are struggling to gain traction.
Most concerning is that 52 percent of the contractors measured scored below 50. This indicates that more than half of the businesses in our sample are not meeting the basic criteria required to be highly visible to potential customers in Phoenix.
The gaps that show up most often
The most significant issues we identified involve review volume and responses, as well as directory listings and name, address, and phone number (NAP) consistency. Both of these areas affect 4 percent of the businesses measured and carry a high impact on overall visibility. Improving your response rate to reviews and ensuring your business information is identical across all directories are the two most effective ways to fix these specific gaps.
We also found that Google Business Profile content and posting frequency are common areas for improvement. This affects 4 percent of the sample with a medium impact. By maintaining a regular posting schedule and keeping your profile content updated, you can start to close these gaps and improve your presence.
How to compare your own business
You can determine where you stand by running a free scan of your own business to see your specific visibility score. Once you have your score, compare it directly to our market median of 44 to see if you are ahead of or behind the typical contractor in Phoenix.
Questions owners ask
How many contractors were included in this research?
We measured a total of 25 contractors in Phoenix, AZ. This sample size provides a clear picture of the current local landscape for the industry in this area.
What is the average visibility score for Phoenix contractors?
The average visibility score for the 25 contractors we measured is 47.4. This figure represents the collective performance of the group we analyzed.
How many businesses scored below 50?
Among the 25 contractors in our study, 52 percent scored below 50. This shows that the majority of businesses in the sample have significant room for improvement.
What are the most impactful gaps for contractors?
The highest impact gaps involve review volume and responses, as well as directory listings and NAP consistency. Each of these affects 4 percent of the businesses in our study.
What is the range of visibility scores found in this study?
The scores ranged from a bottom visibility of 20 to a top visibility of 60. The median score across the 25 businesses was 44.
How to cite this
MapScan.ai Local Visibility Index (2026). Local Visibility for Contractors in Phoenix: New Market Report. n=25. https://mapscan.ai/visibility-index/contractors-phoenix-az
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