How We Calculate Local SEO ROI

The Revenue Leak Formula

Every business losing local visibility is leaking revenue. Here's how we quantify it:

Monthly Revenue Leak = Missed Impressions × CTR × Conversion Rate × Average Customer Value

Breaking Down Each Variable

Missed Impressions: Using search volume data and your current visibility score, we estimate how many potential customers search for your services but don't see you.

Click-Through Rate (CTR):

• Position 1: 28-32%
• Position 2: 15-18%
• Position 3: 10-12%
• Position 4-10: 2-5%
• Position 11+: <1%

Conversion Rate: Industry-specific data from our database:

• MedSpas: 8-12%
• Restaurants: 15-20%
• Home Services: 10-15%
• Dentists: 12-18%

Average Customer Value: We use conservative industry benchmarks, but you can input your own.

Why Our Numbers Are Conservative

1. We undercount impressions — We only count high-intent commercial searches, not informational queries
2. We use low-end conversion rates — We assume you have an average website, not an optimized one
3. We exclude lifetime value — Our ROI shows first transaction only, not repeat business

Example Calculation: Dallas MedSpa

• Monthly searches for botox/fillers in Dallas: 12,000
• Current visibility: 23% (missing 77% of impressions)
• Missed impressions: 9,240
• CTR if visible: 15%
• Potential clicks: 1,386
• Conversion rate: 10%
• New patients: 138
• Average value: $400
• Monthly revenue leak: $55,200

This is why we say: visibility isn't vanity—it's revenue.