Local Ranking Index™
Original research and benchmark data from analyzing thousands of local business scans. The data source that powers smarter local SEO decisions.
MapScan's Local Ranking Index provides benchmark data on review counts, rating thresholds, and visibility factors required to rank in Google Maps across different industries and cities.
Research Reports
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Featured Insights
Review Count vs Ranking Correlation
Businesses with 100+ reviews are 3.2x more likely to appear in the top 3 map pack results.
Category Optimization Impact
67% of businesses ranking in the top 3 have optimized secondary categories matching search intent.
Review Response Time
Businesses responding to reviews within 24 hours see 18% higher engagement rates.
Post Frequency Effect
Weekly Google Business posts correlate with 23% higher visibility scores on average.
Get Your Business Benchmarked
See how your business compares to industry benchmarks with a free MapScan visibility analysis.