Free Local SEO Audit
Find What's Killing Your Rankings
Most businesses are invisible on Google Maps and don't know why. Our AI audit checks 47 ranking factors in 60 seconds and tells you exactly what to fix.
A local SEO audit analyzes your Google Business Profile, website, citations, reviews, and competitor landscape to identify why you're not ranking on Google Maps. MapScan.ai's free audit checks 47 factors in 60 seconds and provides a visibility score from 0-100 with a prioritized fix list.
Run Your Free Audit Now
Search for your business and get a complete visibility analysis with competitor comparison in 60 seconds.
What Our Local SEO Audit Checks
Google Business Profile Audit
- Profile completeness score
- Category accuracy check
- Photo quality & quantity
- Review velocity analysis
- Post frequency audit
- Q&A coverage review
Citation & NAP Audit
- NAP consistency across 80+ directories
- Duplicate listing detection
- Missing citation opportunities
- Industry-specific directory coverage
- Data aggregator accuracy
Website Local SEO Audit
- LocalBusiness schema validation
- Mobile speed score
- Local keyword targeting
- Internal linking structure
- Title tag & meta optimization
- H1-H3 heading hierarchy
Competitor Gap Analysis
- Top 5 competitor visibility comparison
- Review count & velocity gap
- Citation volume comparison
- Content gap identification
- Geographic coverage analysis
Top 5 Issues We Find in Local SEO Audits
Inconsistent NAP (Name, Address, Phone)
Found in 73% of audits. Fix by updating all directory listings to match your GBP exactly.
Incomplete Google Business Profile
Most businesses only fill 40-60% of available GBP fields. Complete profiles rank 70% higher.
No review response strategy
61% of businesses ignore reviews entirely. Responding within 24 hours correlates with 35% ranking boost.
Missing local schema markup
82% of local business websites lack proper LocalBusiness schema. This is the #1 technical fix for local SEO.
No Google Posts in 30+ days
77% of businesses haven't posted in over a month. Weekly posts signal active management to Google.
Local SEO Audit Tools Compared
| Feature | MapScan.ai | BrightLocal | Moz Local | Semrush |
|---|---|---|---|---|
| Price | Free | $39/mo | $14/mo | $130/mo |
| Scan Speed | 60 seconds | ~5 minutes | ~3 minutes | ~10 minutes |
| Competitor Analysis | ✓ (5 competitors) | ✓ (3) | Limited | ✓ (5) |
| Heatmap Visibility | ✓ | ✓ | ✗ | ✗ |
| AI Recommendations | ✓ | ✗ | ✗ | Basic |
| Revenue Projection | ✓ | ✗ | ✗ | ✗ |
| Citation Audit | ✓ (80+ dirs) | ✓ (50+) | ✓ (40+) | ✓ (70+) |
Local SEO Audit FAQ
How visible is your business on Google Maps?
Instant AI analysis — no email required